How GPC Expanded Its Ecommerce Operations to International Markets
By Alex Brown
“There aren't too many networks out there that invest as much as we do into testing, optimization and compliance.”
- Alex Brown
Check out this video of Alex Brown on the Robust Marketer podcast.
Topics discussed include:
- Translating and rebranding products for international markets.
- The benefits of an in-house media buying team optimizing product and sale pages.
- Running CPA offers on Facebook.
- How consumers globally markets engage with marketing.
- What separates GPC from other networks.
- Philosophies on hiring media buyer.