GLOBAL
PERFORMANCE
COMMERCE
CASE STUDIES:

WatchGang

Building Success With a Watch Startup

watchgang

Building Success With a Watch Startup

2X

Subscriptions double in duration after GPC assumes media buying and creative duties

 

2.26%

ROAS doubles after GPC assumes management of creative marketing

Challenge

 

GPC was tasked with driving sales for WatchGang's standard plan ($25/month) and deluxe plan ($91/month), as well as developing a Cost Per Acquisition (CPA) for both price points.

 

 

Solution

 

GPC carefully analyzed WatchGang’s lifetime customer value and settled on a ROAS target. This allowed the necessary room to scale and grow the company’s business at a desirable rate.

Additionally, in order to allow WatchGang to focus on their business, GPC’s creative team built interactive slide shows, videos and promos to increase the efficacy of the company’s ongoing marketing efforts and develop their branding.

 

Outcome

 

Before enlisting GPC’s help, WatchGang’s Return on Advertising Spend was 1.35%.

IAfter GPC increased media spend and took over creative duties, ROAS increased to . . .

Curious about that revenue number?
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