Challenge

BarxBuddy, a long-standing client, invested in four pet devices and needed help up and down the eCommerce value chain, including customer acquisition, creative resources, page optimizations, and more. 

Strategy

GPC built a suite of new creatives, including new sales funnel sites, videos and advertisements. 

The team then shared the offer and resources with its network of 3,000+ affiliate media buyers, internal media buyers, and agency teams, which used multiple platforms (Facebook, Google, etc.) and customized creatives to acquire customers. 

The team also utilized its PCI level-1 compliant CRM and CMS, which allowed BarxBuddy to sell into other geographies using multilanguage, multicurrency campaigns.

Results

In 2021, GPC helped BarxBuddy top revenues of more than $8.0M.