On Thursday, November 1, 2018, GPC Global Performance Commerce CEO Bruce Cran delivered a presentation at the Vietnam Digital Economy Forum in Ho Chi Minh City, Vietnam to an audience of business experts, policy makers, and other enterprises interested in how digital technology can improve productivity and boost the economy.

Bruce’s presentation focused on digital marketing and its use for local Vietnamese businesses to foster international growth and expansion. Some of those key steps include:

• Defining your goals

  Are they measurable and scalable? Will they allow you to make metric-based decisions?

• Collecting all possible data

  This is essential to understand the effectiveness of your campaign. Who are your customers? Where are they coming from? What is their behavior?

• Making your brand accessible to global customers

  Creating a brand presence on the platforms your customers use (with a keen eye on those that are country and region-specific) opens the gateway to advertising on these platforms.

• Testing successful campaigns in new regions

  Take optimized campaigns and scale them into new geographies with localized creative, customer support, finance, and logistics capabilities

Bruce also participated in a panel discussion surrounding challenges and solutions for small and medium-sized Vietnamese enterprises with other local business leaders, including those from Organisation for Economic Co-operation and Development (OECD) Development Centre, 689Cloud, and MOST.

Check out Bruce’s full deck below.