Two Sides of the Same Coin: Affiliate and Performance Marketing


GPC President and Co-Founder Jordan Rolband recently joined Alex Brown to talk performance and affiliate marketing as part of the Ecommerce Rockstars platform, a tactical training and strategic planning eCommerce program distributed via a tribe of fellow entrepreneurs who've "been through exactly what you're trying to do now." 

Jordan and Alex dive deep into performance and affiliate marketing, where Jordan explains, among other things: 

  • The differences between the two methodologies
  • How to establish each type of campaign and what results you can expect
  • How advertisers can best set CPA's to excite affiliates and firms
  • Red flags and "watch-outs" 

Check out the full video below. 

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