Two Sides of the Same Coin: Affiliate and Performance Marketing
GPC President and Co-Founder Jordan Rolband recently joined Alex Brown to talk performance and affiliate marketing as part of the Ecommerce Rockstars platform, a tactical training and strategic planning eCommerce program distributed via a tribe of fellow entrepreneurs who've "been through exactly what you're trying to do now."
Jordan and Alex dive deep into performance and affiliate marketing, where Jordan explains, among other things:
- The differences between the two methodologies
- How to establish each type of campaign and what results you can expect
- How advertisers can best set CPA's to excite affiliates and firms
- Red flags and "watch-outs"
Check out the full video below.