GPC Promotes Two to Chief and EVP in September 2020
David Stellato was previously vice president of business development, where he oversaw global sales efforts and helped unify media, technology, and product teams across global offices.
In his new role, Stellato will continue to focus on overall global sales efforts across channels. Additionally, he will further grow the company’s joint-venture portfolio, bringing together new partnerships and alliances under the GPC brand.
“David has been a critical part of our success as a company” said CEO and Co-Founder Bruce Cran. “He’s a fantastic leader and has an uncanny ability to merge ideas and capabilities across teams and divisions.”
Stellato has been with GPC for more than five years. He started with the company as vice president of client strategy in its programmatic video unit and transitioned into a more comprehensive sales/strategy role which included media, SaaS, and internal product capabilities.
“It’s an honor to be a part of such an innovative eCommerce company and family,” said Stellato. “To work at an organization that empowers its staff to grow professionally and personally is a privilege.”
Previously, Stellato was director and vice president of client strategy at MediaWhiz, a part of the Matomy Media Group, which has a long history in performance marketing. He holds a Bachelor of Science in Ecommerce from DePaul University and is based out of northern New Jersey. In his free time, you’ll find him gardening, cooking, and chasing his daughters around the yard.
Additionally, David Geijtenbeek was promoted to executive vice president, acquisitions. He was previously vice president – acquisitions, where he was responsible for furthering the growth of GPC's partner relationships and driving traffic expansion into new verticals.
In his new role, Geijtenbeek will focus on growing the global affiliate management teams, and the affiliate portfolio at large, into new and diverse traffic sources and verticals.
“David G’s knowledge of the affiliate marketing space is only part of what makes him so valuable in our organization,” said President and Co-Founder Jordan Rolband. “It’s his passion for this organization as a whole – and the standard he sets – that make him an integral part of GPC.”
Geijtenbeek has been with GPC for more than four years. He was hired as an affiliate manager and, after multiple successes, was promoted to director of partner relations and then vice president.
“I’m proud to be an important part of this company, which feels like family,” said Geijtenbeek. “We will continue to hold ourselves to a lofty standard and set the industry bar higher.”
Before his time at GPC, Geijtenbeek was network manager at Adsimilis, an international digital marketing company specializing in campaign technology and management for online advertisers. In his free time, you’ll find him walking his dog Lizzy and searching for the best local draft beers in Amsterdam.