GPC Global Performance Commerce, an industry-leading performance marketing company, announced today that it has joined the Performance-Driven Marketing Institute, an association for performance and direct-to-consumer marketing leaders.

“We’re excited to join an association that values analytics and data as much as we do,” said GPC Vice President Matthew Kresge. “We look forward to partnering with the PDMI via research, analysis, thought-leadership, and more.”

The PDMI is dedicated to promoting, protecting, and advancing its members in the performance-driven and direct-to-consumer marketing world through networking, education, advocacy, and marketing.