GPC Announces Appointment of Chief Payments and Innovation Officer


GPC Global Performance Commerce, an industry-leading performance marketing company, announced the appointment of Jacob Osborne as its Chief Payments and Innovation Officer (CPIO).

Mr. Osborne is a senior executive with a 15+ year track record in the payments and financial services space, including most recently as the Senior Vice President and General Manager of U.S. Bank’s Payment Services division, where he was responsible for growing the division’s revenue portfolio. There, he oversaw 200+ individuals responsible for business development, account management, digital strategy, and more.

“Jake’s appointment offers a remarkable opportunity for our company,” said GPC’s Chief Executive Officer Bruce Cran. “His extensive experience in the payments ecosystem will be invaluable as we further scale our own businesses and those of our clients and partners.”

As Chief Payments and Innovation Officer, Mr. Osborne and his team will champion and scale GPC’s end-to-end global payments strategy. He will be responsible for optimizing the company’s current payments infrastructure and will focus on creating and implementing new and different channels, money-movement models, and payment technologies. Additionally, he will assume responsibility for managing all global banking relationships and financial partnerships.  

“Jake’s passion for and excellence in the payments industry is evident,” said GPC’s President & Co-Founder Jordan Rolband. “We’re looking forward to bringing his expertise and insight to our company, clients, and the performance space, writ-large.”

Mr. Osborne joins GPC after spending 17 years with U.S. Bank where he worked in a variety of roles, including Senior Vice President of Corporate Payment Systems and most recently, Senior Vice President and General Manager of Elavon. Beyond bringing key expertise and disciplines in banking, payment issuing and payment acquiring, he has served as an innovation coach and has sat on several startup and fintech boards. 

“I believe the potential for payments is far greater than a mere financial transaction or a burdensome operating expense,” said Osborne. “Rather, it’s an opportunity for an elegant, secure interaction with our customers that ultimately serves our organization with compelling insights and new revenue streams.” 

Mr. Osborne was born and raised in Wisconsin, graduated from the University of Minnesota-Twin Cities with a major in Advertising, and currently resides in Southern California with his wife and three daughters.  In his free time, he enjoys writing music and scouting out the best local surf breaks.

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